Sunday, October 30, 2016

The Sensational Signage of Siamese Cinemas

Don't bother trying to say the alliterative headline of this post 5 times fast. Trust me, it's a waste of time. I spent a solid two minutes doing just that and I'm not any better for it. 

But do feast your eyes on this second post to focus exclusively on Thai movie theater signage. Much like the previous installment, there are many delights to be found in this single facet of Thai movie theater architecture from yesteryear. More often than not, the huge cut-out letters were placed at the edge of the roof, boldly announcing the theater's name.

Architects of movie theaters in Thailand throughout much of the 20th century had a thing for dimensional signage. Part of that proclivity came from the fact that theater builders around the country were examining each others work for cues and inspiration. Since dimensional signage was in trend, it's what took root in the builder's psyche, hence proliferating throughout the relatively closed circuit that was Thai movie theater architecture. That's how evolution works.

Any review of mid-century commercial architecture in Thailand will reveal that dimensional signage was very much in vogue in general. But nowhere was it employed with more consistency then on movie theaters. 

Have a look at the proof below.

The Mahachai Rama - Mahachai, Samut Sakhon

The Bang Khae Rama - Bangkok

The Sirichai Theater - Chayaphum

The Khem Sawat Cinema - Fang, Chiang Mai

The Athit Rama - Tha Maka, Kanchanaburi

The Maharat Theater - Krabi

The Kosit Theater - Ban Pong, Ratchaburi

The Burapha Theater - Ban Chang, Rayong

The Khampaheng Saen Rama - Khamphaeng Saen, Nakorn Pathom

The Prince Theater - Bangkok

The Tang Sia Huad Rama - Nakorn Pathom

The Trisuk Theater - Khamphaeng Saen, Nakorn Pathom

The Sermsuk Theater - Kumphawaphi, Udon Thani

The Charoen Pon Rama - Pathumthani

The Aurora Theater - Chanthaburi

The Pak Nam Rama - Pak Nam, Samut Prakarn

The Kitti Rama - Chachoengsao

The Sra Kaew Rama - Sra Kaew

The Siri Phanom Rama - Phanom Sarakam, Chachoengsao

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